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Universities warned about advertising.

Universities warned about advertising.

Universities have been warned against making "potentially misleading claims" in their advertising.

The Which? consumer group says some universities are claiming high status without any "verifiable" evidence.

The Advertising Standards Authority last year told universities they must take down unsubstantiated claims, such as being in the top 1% in the world.

But Alex Hayman of Which? University said some institutions were still "falling short" in their adverts.

With universities beginning another round of recruitment for next year, the consumer group has highlighted concerns about the quality of information for students considering their applications.

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