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Football club University Sponsorship Deal.

Football club University Sponsorship Deal.

When a gruff US media tycoon says: "Drop everything else and do that," they're not usually talking about a university sponsorship deal.

But former Disney boss Michael Eisner, now owner of Portsmouth Football Club, is a passionate advocate of a partnership that will see the University of Portsmouth's logo being unveiled on the team's shirt later this month.

Corporate sponsors might more often be airlines, online gambling websites, banks or financial services firms.

But Portsmouth, a big club that's faced tough times in recent years, is signing up with a university.

And it's not about the money, the club could have got much more elsewhere.

Read more.

 

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