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Emma Bidgewater on skills crisis.

Emma Bidgewater on skills crisis.

Her colourful crockery has become a staple in households across middle England and she has been been dubbed “the first lady of British homeware”.

As one of the biggest ceramics manufacturers to be based entirely in the UK, Emma Bridgewater has become a champion for British industry and an advocate for the need to inspire future generations of leaders in manufacturing.

But the pottery tycoon has warned that the country’s skills crisis is being fuelled by universities designing courses geared towards attracting overseas students, while vocational courses are drying up.

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