ACT - The Association of Christian Teachers

for Christians working in education

Advertising watchdog focuses on Universities.

Advertising watchdog focuses on Universities.

Universities are going to face a crackdown on how they advertise and market courses to attract students.

With hundreds of thousands of young people in the process of applying, universities are going to be warned by the advertising watchdog that they need to prove the accuracy of their claims.

It is expected that universities will be told not to mislead or exaggerate in language used in adverts for students.

They will scrutinise claims such as being in the "top 1%".

The University of Reading has already had to take down its claim to be the top 1% of the world's universities, because it could not be objectively substantiated.

Read more.


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