The vast majority of pupils consult parents, carers, teachers and friends before making decisions about higher education or careers, rather than turning to a careers consultant, new government research shows.
The finding has been published on the same day that the government announced it will be providing £4 million to fund a careers leader in every school by the start of the 2018-19 academic year.
Freelance careers researcher Deirdre Hughes surveyed more than 2,000 young people, including school pupils, further education students and those at university, on their careers decisions.
She found that, when making decisions about what to do after Year 11 or Year 13, three-quarters of pupils asked parents, carers or relatives for help and advice. Family members were by far the most popular source of advice.