"I hear it so often now it just doesn't actually bother me, It's just part of everyday life, just a normal word."
That is the view of a teenage boy at Nottingham Free School, who is among a group of pupils being taught in special lessons about the impact of verbal abuse against women.
The school was so worried about the amount of misogynistic language to which its pupils were exposed, it decided to tackle the issue head on.
BBC 5 live was given exclusive access to speak to the young people, with permission from parents and teachers.
The students were asked to write down examples of the sort of language they'd heard or seen which might be misogynistic or prejudiced against women - some is reproduced here and may be offensive to some readers.